You’re brilliant at what you do.
So why are your launches still draining and underperforming?
You’ve got the testimonials, the offers, the expertise.
But somewhere between “join my list” and “checkout complete,” something’s going wrong.
You’re stuck:
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Nurturing lukewarm leads
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Hustling for visibility
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And sellotaping together email automations that ghost more than they convert
You’re done with guesswork. And “just post more” isn’t a strategy.
Fay came to the rescue when I needed help with my email marketing.
Her research is deep and thorough, getting under the skin of my business goals, my ideal client profile, my personality and tone of voice.
The result is an email sequence with an open rate of 67% and a click through rate of 13% – way above the industry average.
Highly organised, a breeze to work with and creative as well as focussed, budget-aware and original. Couldn’t be happier with the website Fay helped us create for a new festival.
Working with Fay was a really deep and thorough process where she worked with me to learn my tone of voice, my ideal client that I am speaking to, various drafts and crucially her skill of stripping away what is not important.
Fay’s additional tips and advice was also incredibly helpful and I’m really appreciative of her care and attention to detail.
I can highly recommend working with Fay – she is fabulous!
From the initial briefing to the final delivery, Fay’s expertise and guidance made the entire process a pleasure. Fay’s invaluable insights and support helped me redefine my ideal client’s journey on my webpages, allowing me to carve out compelling propositions tailored to their needs.
Thanks to Fay, I kicked off 2023 with a crystal-clear direction and a deep understanding of my target customers – I’m looking forward to seeing what we can work together on next.
I felt well taken care of by Fay, and enjoyed the asynchronous and collaborative approach that got me from a barely serviceable website with no sales flow, to a well thought through narrative that spoke directly to my ideal client while also reflecting the values and principles that I can stand behind.
I would strongly recommend Fay if you’re serious about your business and want to have an expert help you reach your audience with professional and creative copy that converts.
Let’s funnel like the pros (minus the stress + spreadsheet headaches)
This is where converting clients doesn’t mean contorting yourself.
Where launches don’t require panic-posting.
Where your funnel isn’t a mystery…it’s a machine.
Whether you want a full Done-For-You funnel that runs on autopilot, or you’re ready to learn the art of automation inside my group programme, you’re in the right place.
You don’t need another “launch checklist” or 47 tabs open trying to DIY a system you’re not confident in.
You want someone who sees the whole picture – strategy, tech, messaging – and knows exactly how to bring it all together.
That’s what I do.
My services are designed to give you:
✔️ A strategy rooted in buyer psychology
✔️ Automations that are clean, clear, and do the work for you
✔️ A funnel that flows like a river instead of leaking like a tap
Because you’re not here to guess your way through another launch.
You’re here to grow your business.
I believe every coach deserves a funnel that sells, without selling out.
If the idea of building a funnel that sounds like you, serves your people, and sells without shouting makes you want to happy dance in your kitchen…you’re in the right place.
Because at Funnel Fay HQ, this isn’t just about email sequences and opt-in pages.
It’s about creating a business that works for you. Where your automation reflects your voice, your strategy supports your vision, and your clients feel seen from the first click.
No bro tactics. No burnout.
Just funnels done right.
